In the modern cloud era, network security has become both more critical and more complex. As organizations expand their cloud footprint on Amazon Web Services (AWS), they face growing challenges in managing dynamic, distributed, and often hybrid network environments. Misconfigurations or inconsistent firewall policies can easily lead to security gaps — exposing sensitive workloads or
.jpeg)
Goal-oriented growth: Driving AWS Marketplace success with COSS
The AWS Marketplace has become a critical channel for Independent Software Vendors (ISVs), technology partners, and solution providers to scale their reach and accelerate customer adoption. With thousands of offerings and millions of customers, it’s an ecosystem where visibility, positioning, and execution make all the difference. To thrive in this environment, goal-oriented growth strategies—powered by
How to drive sales alignment to grow in AWS Marketplace
The AWS Marketplace has transformed the way Independent Software Vendors (ISVs) and technology providers bring solutions to customers. With millions of active users and thousands of offerings, it represents one of the fastest-growing digital commerce ecosystems in the cloud era. Yet, success in AWS Marketplace doesn’t happen by accident—it requires deliberate strategy, consistent execution, and
How to enable multi-account log collection with AWS Control Tower and Cribl
In today’s cloud-driven world, visibility is critical. Organizations operating in AWS often manage dozens—or even hundreds—of accounts, each generating logs from multiple sources. From application telemetry and security events to infrastructure performance data, this flood of information is both an opportunity and a challenge. Without the right strategy, log collection becomes fragmented, costly, and complex.
A guide to executing a SaaS product-led growth strategy in AWS Marketplace
Product-Led Growth means letting the product itself drive acquisition, retention, and expansion: customers try/use the product and then move to paid usage or upgrades, with minimal friction. AWS Marketplace offers many built-in tools to enable this model. Key Steps & Best Practices The path to a successful SaaS PLG strategy in AWS Marketplace involves seven
Streamline customer support operations by integrating Zendesk with AWS Support API
Customer support is at the core of customer satisfaction and long-term success. For many organizations running workloads on AWS, managing technical support requests, service interruptions, and troubleshooting can quickly become complex if not centralized. One powerful way to streamline these processes is by integrating Zendesk, a leading customer service platform, with the AWS Support API.
Agentic AI in Financial Services: The future of autonomous finance solutions
Artificial Intelligence has already transformed financial services, from fraud detection to personalized recommendations. The next frontier, however, is Agentic AI—AI systems that can operate with a level of autonomy, decision-making, and adaptability beyond today’s static models. These intelligent agents don’t just process data; they reason, plan, and take actions aligned with specific goals. For the
Modernizing financial services: Cloud and AI opportunities
The financial services sector has always been at the forefront of technological innovation, but today’s pace of change is unprecedented. Driven by evolving customer expectations, increasing competition from fintechs, and regulatory pressures, banks, insurers, and investment firms are rapidly embracing digital transformation. Two of the most powerful enablers of this modernization are cloud computing and
