AWS Marketplace express private offers co-sell integration helps Amazon Web Services (AWS) internal builders identify and engage AWS Marketplace sellers who can streamline support to customer opportunities and are more likely to be selected from the available options. This principle underlies the co-sell visibility framework we introduced in Improving Your Visibility to AWS Sales, and
Publishing your SaaS products in AWS Marketplace in the AWS European Sovereign Cloud
Public sector organizations in highly regulated industries need to reach customers while meeting strict sovereignty requirements. The Amazon Web Services (AWS) European Sovereign Cloud (ESC) is a new independent AWS partition designed to serve these organizations. AWS partitions are isolated groupings of AWS Regions and services that operate independently with their own set of endpoints,
AWS GenAIIC Partner Agent Factory: New AI agents now in AWS Marketplace
According to Gartner, the average Global Fortune 500 enterprise will have over 150,000 AI agents in use by 2028, yet moving AI projects from prototype to production at scale remains a key challenge. As organizations shift from agentic AI experimentation to production deployment, they need practical ways to reduce development complexity, bridge talent gaps, and
Detecting misconfigurations and mitigating AI risks to secure Amazon Bedrock with TrendAI Vision One™
As organizations build AI applications with Amazon Bedrock, security teams are finding that their existing security controls and processes were not designed with AI security in mind. For example, the way data is handled, how access is granted, and how models are deployed all introduce risks that require a different approach. These risks are growing
Complete guide to upgrading your SaaS product to AWS Marketplace Concurrent Agreements
AWS Marketplace now supports Concurrent Agreements for SaaS and professional services products, enabling multiple active purchases for the same product within a single Amazon Web Services (AWS) account. Starting June 1, 2026, AWS Marketplace requires all new software-as-a-service (SaaS) products to support updated integration requirements . This guide walks you through the technical migration steps
Publishing AMI products in AWS Marketplace in the AWS European Sovereign Cloud
Ready to reach customers with strict sovereignty requirements? The AWS European Sovereign Cloud is a new independent Amazon Web Services (AWS) partition designed to help public sector organizations and customers in highly regulated industries meet their evolving sovereignty needs. AWS partitions are isolated groupings of AWS Regions and services that operate independently with their own
How to use AWS Partner Central Agents
Amazon Web Services (AWS) recently launched AWS Partner Central agents, a capability partners can use to take advantage of generative AI to advance their business outcomes and streamline the AWS Partner Central experience. AWS Partner Central agents support pipeline insights, opportunity summaries, sales play generation, customer profile creation, and funding recommendations. To learn more, refer
Deploy the AWS Marketplace SPG Dashboard for Unified Insights
AWS Marketplace customers, including independent software vendors (ISVs) and consulting partners (CPs), can set up the AWS Marketplace Single Pane of Glass (SPG) dashboard. This dashboard provides our ISV customers with a unified view of their AWS Marketplace operations and cost data[WK1] [KP2] . The dashboard offers granular level detailed visibility into third-party software subscriptions and analytics
AWS Marketplace in the AWS European Sovereign Cloud: Register as a seller
Independent software vendors (ISVs) and partners can now leverage AWS Marketplace in the AWS European Sovereign Cloud to reach European public sector organizations and customers in highly regulated industries while meeting those strict sovereignty requirements. The AWS European Sovereign Cloud is a new, independent AWS partition designed to help these organizations address their regulatory and
Streamline identity management with Okta MCP and Kiro CLI
Identity and access management (IAM) platforms generate large volumes of operational data such as user profiles, group memberships, access logs, and authentication events. Administrators typically navigate this data through multiple consoles and dashboards. This manual approach slows onboarding, makes access reviews time-consuming, and complicates troubleshooting permissions and meeting compliance requirements. AI capabilities in identity workflows