The AWS Marketplace has become a critical channel for Independent Software Vendors (ISVs), technology partners, and solution providers to scale their reach and accelerate customer adoption. With thousands of offerings and millions of customers, it’s an ecosystem where visibility, positioning, and execution make all the difference. To thrive in this environment, goal-oriented growth strategies—powered by
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How to enable multi-account log collection with AWS Control Tower and Cribl
In today’s cloud-driven world, visibility is critical. Organizations operating in AWS often manage dozens—or even hundreds—of accounts, each generating logs from multiple sources. From application telemetry and security events to infrastructure performance data, this flood of information is both an opportunity and a challenge. Without the right strategy, log collection becomes fragmented, costly, and complex.
How to drive sales alignment to grow in AWS Marketplace
The AWS Marketplace has transformed the way Independent Software Vendors (ISVs) and technology providers bring solutions to customers. With millions of active users and thousands of offerings, it represents one of the fastest-growing digital commerce ecosystems in the cloud era. Yet, success in AWS Marketplace doesn’t happen by accident—it requires deliberate strategy, consistent execution, and
A guide to executing a SaaS product-led growth strategy in AWS Marketplace
Product-Led Growth means letting the product itself drive acquisition, retention, and expansion: customers try/use the product and then move to paid usage or upgrades, with minimal friction. AWS Marketplace offers many built-in tools to enable this model. Key Steps & Best Practices The path to a successful SaaS PLG strategy in AWS Marketplace involves seven
Streamline customer support operations by integrating Zendesk with AWS Support API
Customer support is at the core of customer satisfaction and long-term success. For many organizations running workloads on AWS, managing technical support requests, service interruptions, and troubleshooting can quickly become complex if not centralized. One powerful way to streamline these processes is by integrating Zendesk, a leading customer service platform, with the AWS Support API.
Agentic AI in Financial Services: The future of autonomous finance solutions
Artificial Intelligence has already transformed financial services, from fraud detection to personalized recommendations. The next frontier, however, is Agentic AI—AI systems that can operate with a level of autonomy, decision-making, and adaptability beyond today’s static models. These intelligent agents don’t just process data; they reason, plan, and take actions aligned with specific goals. For the
Modernizing financial services: Cloud and AI opportunities
The financial services sector has always been at the forefront of technological innovation, but today’s pace of change is unprecedented. Driven by evolving customer expectations, increasing competition from fintechs, and regulatory pressures, banks, insurers, and investment firms are rapidly embracing digital transformation. Two of the most powerful enablers of this modernization are cloud computing and
AWS Marketplace seller success: Building an enablement strategy
Selling software in AWS Marketplace provides vendors with access to millions of AWS customers worldwide, simplified billing, and a trusted procurement platform. However, to maximize success, sellers must go beyond just listing their products—they need a comprehensive enablement strategy that equips sales teams, partners, and internal stakeholders to drive adoption, conversion, and growth. An effective
How to enhance government security with CIS Hardened Images in AWS Marketplace
Government agencies run some of the most security-sensitive workloads in the world. From citizen records to critical infrastructure controls, any misconfiguration or vulnerability in cloud images can translate into mission risk, regulatory penalties, or — worst of all — breaches that affect public safety. That’s where CIS Hardened Images on AWS Marketplace become a force
Streamlining automotive industry procurement with AWS Private Marketplace
In today’s fast-paced automotive industry, innovation and efficiency go hand in hand. From connected vehicles to smart manufacturing, technology is redefining how automotive companies design, build, and deliver their products. Yet, one area that often slows down progress is procurement — specifically, the challenge of managing software and digital tool acquisition across large, distributed organizations.
